Agencies & Where to Buy

HYBE

The biggest. BTS, Seventeen, TXT, Enhypen, Le Sserafim, NewJeans. Everything goes through Weverse.

• Platform: Weverse Shop (shop.weverse.io) — 100M+ cumulative users
• Artists: BTS, Seventeen, TXT, Enhypen, Le Sserafim, NewJeans, fromis_9
• Exclusive POBs, membership-exclusive merch, artist-designed collections
• Weverse integrates everything: community, shop, content, subscriptions
• International shipping supported. English, Korean, Japanese, Chinese
• Merch revenue surged 70% YoY in Q3 2025 to $121.4M

SM Entertainment

aespa, NCT (127, Dream, WayV), Red Velvet, EXO, SHINee, RIIZE. Migrated to Weverse in 2023.

• Artists now primarily through Weverse Shop + third-party retailers
• SMINI format — NFC keychain albums, unique to SM
• Known for innovative album packaging formats
• Strong photocard market — Karina (aespa) cards trade at premium

JYP Entertainment

Stray Kids, TWICE, ITZY, NMIXX. Their own dedicated shop.

• Platform: JYP Shop (en.thejypshop.com)
• SKZOO character merch line (Stray Kids) — wildly popular
• Artist-specific POBs through their shop
• International shipping, organized by artist pages

YG Entertainment

BLACKPINK, TREASURE, BABYMONSTER.

• Platform: YG Select + artists also on Weverse
• BLACKPINK luxury collaborations (Chanel, Dior, Celine)
• Organized artist-specific sections
• Also available through Weverse

Where to buy (third-party)

• Ktown4u (ktown4u.com) — world's largest K-pop online store. Albums, goods, POBs. Fast worldwide shipping
• COKODIVE (cokodive.com) — wide selection, lightsticks, albums, merch
• SubK Shop (subkshop.com) — US-based K-pop retailer
• CDJapan (cdjapan.co.jp) — for Japanese edition albums and JP-exclusive POBs
• Tower Records — Japanese editions with exclusive bonuses. Use a proxy service (Buyee, Neokyo) for international orders
• Tokyofishmarket — access to Japanese K-pop releases and exclusive JP merchandise that's impossible to get internationally