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Reviews & Ratings

Reviews aren't just stars. They're trust signals — verified purchases, detailed criteria, real photos. Here's how they work and how to write one that actually helps.

Why reviews matter here

This isn't Amazon. Our community knows the difference between a bootleg sculpt and the real thing. Reviews on Tokyofishmarket are built for collectors — you rate sculpt quality, paint accuracy, packaging, and more. A single star rating doesn't cut it when you're evaluating a 1/7 scale figure.

Reviews feed the trust engine

Your reviews directly influence seller reputation, product recommendations, and community trust scores. A well-written review with photos carries real weight.

What makes our reviews different

Standard e-commerce reviews are built for toasters. Ours are built for collectors.

1-5 Star Rating

The overall score — but it's the least important signal on its own. The distribution chart shows the real picture.

Criteria Scores

Rate sculpt quality, paint accuracy, value for price, packaging, and more — separately. Otaku-grade granularity.

Photo Reviews

A review with photos is worth ten without. Show the actual paint lines, the box condition, the scale reference.

Verified Purchase

Reviews tied to a completed order get the verified badge. Can't fake it — the system checks the transaction.

Helpful Votes

The community votes reviews up or down. The most helpful ones surface first — not the most recent.

Report & Flag

See a fake review or a bootleg being passed off as authentic? Flag it. The mod team investigates every report.

How to write a review

Good reviews are specific. Bad reviews are vague. Here's the difference.

1

Step 1

Tap 'Write a review' on any product page — it's right below the description

2

Step 2

Set your overall star rating — be honest, a 4.3 average is more trusted than a perfect 5.0

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Step 3

Rate each criterion that applies — sculpt, paint, accuracy, value, packaging

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Step 4

Write a title and description — mention specific details, not just 'looks great'

5

Step 5

Add photos if you can — even a phone snap adds credibility

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Step 6

Submit — your review goes live immediately and feeds the aggregate scores

The anti-perfection bias is real

Research shows that Gen Z trusts a 4.2 average more than a 5.0. A product with 200 reviews at 4.3 is more credible than one with 5 reviews at 5.0. Don't inflate your rating — honesty builds the community.

Rating criteria explained

Each product type has different criteria. Here's what you're rating.

Sculpt Quality — proportions, pose accuracy, surface detail, seam lines
Paint Quality — color accuracy, bleed, gradients, small detail work
Accuracy to Source — does it look like the character? Faithful to the original art?
Value for Price — was it worth what you paid? Fair aftermarket value?
Packaging — box condition, blister quality, insert presentation
Communication (sellers) — response time, updates, professionalism
Shipping Speed (sellers) — was it fast? Well-packed?
Item as Described (sellers) — did the product match the listing?

Verified purchase badges

When you review a product tied to a completed order, the system automatically marks it as verified. You can't earn this badge any other way — no gaming it, no workarounds.

The green 'Verified' badge appears next to the reviewer's name. It means a real transaction happened. Verified reviews carry more weight in the trust algorithm.

How trust signals work

Not all reviews are created equal. The system weighs reviews based on multiple trust signals.

  • Verified purchase proof — did you actually buy it?
  • Photo evidence — seeing is believing
  • Reviewer community reputation — active collectors with large collections carry more weight
  • Review specificity — mentioning exact details (paint bleed on the left eye) is more credible than 'nice figure'
  • Presence of mild criticism — pure praise is less trusted than balanced feedback
  • Volume — a product with 200 reviews tells a clearer story than one with 3
  • Recency — recent reviews matter more for trending products
  • Star average alone is the weakest signal — the distribution matters more

Helpful votes and ranking

Reviews are ranked by helpfulness, not recency. When you upvote a review, you're telling the community 'this one matters'. The ranking algorithm uses a statistical model that accounts for both the number of helpful votes and the total vote count.

Your votes shape what others see

When your review gets marked as helpful, you'll get a notification: 'Your review helped 12 people.' This isn't just feel-good — it's the dopamine loop that keeps the review ecosystem healthy.

Moderation and rules

Reviews are community-moderated. Here are the ground rules.

  • One review per product per person — can't spam
  • Reviews are never deleted — they're hidden or flagged, with a full audit trail
  • Bootleg flagging — if you spot a fake being reviewed as authentic, report it
  • No personal attacks — critique the product, not the person
  • No incentivized reviews — no one paid you to write this
  • Honest grading — overrating is as bad as underrating
  • Admin moderation is transparent — every action is logged

Fake reviews get caught

The fraud system monitors review patterns. Coordinated review campaigns, suspiciously similar text, reviews posted seconds after purchase — all flagged automatically. Your account reputation takes a permanent hit.

Managing your reviews

All your reviews live in one place: My Reviews (in your account menu). You can see every review you've written, how many helpful votes each one got, and edit your reviews if your opinion changes. Your review history is part of your collector profile — it shows the community that you know what you're talking about.